Adweek

Contenido VOL.57 NO.25 (JUL 25, 2016)

Página

RNC wraps; McDonald's to partner with Pokemon Go; Unilever buys Dollar Shave Club.

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Fox News in a post-Ailes era; can streaming save Twitter?; upfronts update.

10

360i's Marie Goldstein on Pokemon ad strategy.

15

CNN's branded content boss atto SeU on the importance of knowing what you don't know.

16

Summer shindigs.

17

How interested are Pokemon Go players in brand sponsorships?

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Adweek's creative 100

19

Sharpie's permanent brand.

51

Unplug and unwind with Eugenia Kim's sun hat.

53

SoCal digital shop Envoy.

55

Fuigo's HQ.

56

Julia Stiles on the soothing sounds of baseball.

57

Sonny and Cher, '70s TV icons.

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